Biographies

Fred Eckrosh – Principal/Strategist

As principal of Eckrosh Marketing, Fred has 26 years of experience in media planning and strategy, having worked on a vast range of regional and national accounts.

His experience covers all media types including electronic media, (television, radio and cable), digital media (internet, mobile, social networking, email and PPC/SEM), print media (business to business, business to consumer, newspaper and direct mail) and out-of-home media (traditional and non-traditional/guerilla).

Prior to Eckrosh Marketing, Fred was the Media Director at NORTH supervising all aspects of media, from strategic planning and buying to engagement and reconciliation. Before that, he headed up the Northwest Media Planning Department at Initiative Media Worldwide, overseeing the media planning for all clients in both the Portland and Seattle offices. He has also worked at Cole & Weber, Portland and Chiat/Day, BBDO, J. Walter Thompson, all Los Angeles.

Though he considers himself a research geek, his biggest thrill is maximizing every dollar of a client’s media budget (typically the biggest expenditure in a client’s advertising program) and designing it for success.

An avid sports fan, Fred is either rooting for his Green Bay Packers or coaching his son’s basketball and baseball teams.

Anh Eckrosh – Media Director

Anh began her career in the media department of J. Walter Thompson, Los Angeles working on accounts such as Baskin-Robbins, Bally’s Health & Tennis and Pavilions Supermarkets. After moving to Davis, Ball & Colombatto, Anh garnered valuable fast food experience through the McDonald’s Operators Association of several US regions. While at Ketchum Advertising, Anh planned and implemented media recommendations in multiple markets for Acura Automobiles.

With a solid planning experience under her belt, Anh added media buying to her portfolio. As the Media Director of Knoll & Company in Portland, Oregon, she was responsible for all media aspects of every account at the agency, including several wood product clients.  After moving on to Coates Kokes, Anh continued to broaden her planning and buying expertise for a variety of local accounts.

At Eckrosh Marketing, Anh works closely with the media community to come up with creative buying solutions that are effective and efficient for all her clients, regardless of budget size.

An alumnus of the University of Oregon, Anh can be found in her spare time at football games “ducked” out in green and yellow, or at various sporting events proudly cheering for her two boys.