Capabilities
Strategic Planning and Placement for All Media
Expertise
Specialized in all traditional and digital media for clients at local, regional, national, and international levels.
Strategic
Proficient in developing tailored media strategies, from local grassroots efforts to broad market reach.
Bandwidth
Equipped to manage complex, multi-level, multi-market, and multi-campaign executions seamlessly.
Experience
Skilled in diverse industries and categories, including both consumer direct and business-to-business markets.
Cost Effective
Experts in identifying the most efficient and cost-effective routes to connect with your target audience.
Flexibility
Able to function as an ad agency’s media department or provide direct client services, depending on the needs.
MEDIA STRATEGY & PLANNING
Eckrosh Marketing combines years of expertise with the latest innovative media solutions, all while maintaining a media-agnostic approach. This enables us to explore all available media options and select the ones that best align with our clients’ objectives. We specialize in engaging consumers in a meaningful, unexpected, and impactful way, even in today’s fast-paced, time-constrained world.
The digital advertising landscape is vast and constantly changing, and we collaborate with some of the world’s leading digital providers. However, what sets Eckrosh Marketing apart from our competitors is our deep understanding of the value of traditional media channels, including broadcast (TV, cable, radio), out-of-home, print, and experiential. Our comprehensive knowledge of all media options enables us to create the most effective and cost-efficient media plans tailored to our clients’ needs.
MEDIA PLACEMENT
At Eckrosh Marketing, we understand the intricacies of placing the right message in the right medium. Whether it’s strategically placing digital ads on specific websites or securing Super Bowl spots at both local and national levels, we ensure that you get the best value, no matter your budget.
On the digital side, we develop detailed behavioral audience profiles to customize marketing messages and campaigns, ensuring that the most relevant content reaches the right audience at the optimal time for maximum engagement. Unlike our competitors, we provide full transparency with site lists and audience insights, empowering our clients with valuable information.
When it comes to broadcast, not only are we expert negotiators in securing the most favorable rates, but we also consistently deliver added value through merchandising, promotions, and tie-ins to enhance campaign effectiveness.
No matter the medium, we excel at positioning your message in the most impactful and strategic way to maximize ROI. Plus, we closely monitor every campaign to guarantee high-quality placement, backed by thorough documentation and verification.
Our strong partnerships with media vendors are essential to our success. We work collaboratively toward a shared goal, ensuring our vendors have a vested interest in the success of our clients’ campaigns.
DIGITAL MEASUREMENT & OPTIMIZATION
Digital tactics are now a key component of most media plans. At Eckrosh Marketing, we constantly analyze and optimize these plans to ensure each channel aligns with the overall strategy. Each individual channel is also assessed against the others, and over time, we may reallocate budgets from underperforming channels to those that deliver better results. We also explore new channels to test their performance and enhance the media mix. Additionally, creative messaging and executions are measured, tested, and optimized in the same way to ensure maximum impact.
RESEARCH
To pinpoint our clients’ core audience, we leverage the world’s largest demand-side platforms (DSPs) along with advanced syndicated research tools like MRI and Scarborough. These resources allow us to accurately identify target markets, understand consumer behaviors, and uncover the subtle differences that elevate a strategy from good to great. Each media plan is crafted after comprehensive research and thoughtful consideration, and every media buy is made only after evaluating all options to ensure maximum efficiency. This strategic and analytical approach is a key pillar of Eckrosh Marketing.
RECONCILIATION & VENDOR PAYMENTS
As part of Eckrosh Marketing’s comprehensive service offering, we provide in-depth analytics throughout and after every campaign. This includes digital analytics, broadcast buy recaps, and print positioning reports. Our digital analytics are designed for easy understanding and clear communication. The broadcast buy recaps detail how client budgets are allocated by market and station, and post-buy analyses are available to ensure that buying objectives are met. Additionally, we handle the reconciliation of all media invoices and process them for payment, saving both clients and ad agencies valuable time.