As principal of Eckrosh Marketing, Fred has 26 years of experience in media planning and strategy, having worked on a vast range of regional and national accounts.
His experience covers all media types including electronic media, (television, radio and cable), digital media (internet, mobile, social networking, email and PPC/SEM), print media (business to business, business to consumer, newspaper and direct mail) and out-of-home media (traditional and non-traditional/guerilla).
Prior to Eckrosh Marketing, Fred was the Media Director at NORTH supervising all aspects of media, from strategic planning and buying to engagement and reconciliation. Before that, he headed up the Northwest Media Planning Department at Initiative Media Worldwide, overseeing the media planning for all clients in both the Portland and Seattle offices. He has also worked at Cole & Weber, Portland and Chiat/Day, BBDO, J. Walter Thompson, all Los Angeles.
Though he considers himself a research geek, his biggest thrill is maximizing every dollar of a client’s media budget (typically the biggest expenditure in a client’s advertising program) and designing it for success.
An avid sports fan, Fred is either rooting for his Green Bay Packers or coaching his son’s basketball and baseball teams.
Anh began her career in the media department of J. Walter Thompson, Los Angeles working on accounts such as Baskin-Robbins, Bally’s Health & Tennis and Pavilions Supermarkets. After moving to Davis, Ball & Colombatto, Anh garnered valuable fast food experience through the McDonald’s Operators Association of several US regions. While at Ketchum Advertising, Anh planned and implemented media recommendations in multiple markets for Acura Automobiles.
With a solid planning experience under her belt, Anh added media buying to her portfolio. As the Media Director of Knoll & Company in Portland, Oregon, she was responsible for all media aspects of every account at the agency, including several wood product clients. After moving on to Coates Kokes, Anh continued to broaden her planning and buying expertise for a variety of local accounts.
At Eckrosh Marketing, Anh works closely with the media community to come up with creative buying solutions that are effective and efficient for all her clients, regardless of budget size.
An alumnus of the University of Oregon, Anh can be found in her spare time at football games “ducked” out in green and yellow, or at various sporting events proudly cheering for her two boys.
Kyle is the newest member of Eckrosh Marketing having graduated from the University of Oregon in 2017. After college he began working in marketing in 2018 with Logical Position specializing in SEM/PPC before being offered a position at Digital Mark Group in 2019. At DMG
he began to expand his digital marketing knowledge to all forms of digital including SEO,
programmatic, behavioral, contextual and more.
After gaining experience throughout the digital landscape, he joined Eckrosh Marketing in 2021
and has begun to broaden his understanding of all things marketing from a purely digital focus,
to out-of-home, print, and broadcast.
Currently, Kyle focuses on working with a variety of clients helping plan, manage and optimize
their ad spend to bring the best results.
In his free time Kyle likes to spend time with his girlfriend (Ciara) and dog (Charlie) going on
hikes and in the winter going to the mountain to snowboard. He is also a fan of the Green Bay
Packers, Oregon Ducks, Portland Trail Blazers and Tottenham Hotspu
Kyle is the newest member of Eckrosh Marketing having graduated from the University of Oregon in 2017. After college he began working in marketing in 2018 with Logical Position specializing in SEM/PPC before being offered a position at Digital Mark Group in 2019. At DMG he began to expand his digital marketing knowledge to all forms of digital including SEO, programmatic, behavioral, contextual and more.
After gaining experience throughout the digital landscape, he joined Eckrosh Marketing in 2021 and has begun to broaden his understanding of all things marketing from a purely digital focus, to out-of-home, print, and broadcast. Currently, Kyle focuses on working with a variety of clients helping plan, manage and optimize their ad spend to bring the best results.
In his free time Kyle likes to spend time with his girlfriend (Ciara) and dog (Charlie) going on hikes and in the winter going to the mountain to snowboard. He is also a fan of the Green Bay Packers, Oregon Ducks, Portland Trail Blazers and Tottenham Hotspur.